The Science

Sleep is defined as the natural, periodic and restful state that is marked by the absence of wakefulness, usually preferred in complete darkness. It is made up of cycles of non-REM and REM sleep. Sleep is considered essential to both the restoration and recovery of our bodies and minds. Using SHNOOZR+ as your alarm clock provides 4 distinct wellness benefits:

1. Your brain begins to release melatonin, a hormone that causes drowsiness, up to two hours before you go to sleep. Scientists believe exposing yourself to EMF blue-wave lights from smartphone screens can disrupt that natural process and affect your circadian rhythm which makes it more difficult to fall asleep. Additionally, the inundation of media, content and messaging right before sleep further prohibits your brain from reaching a state of relaxation. Together, these factors result in a less productive internal sleep cycle.   

2. 90% of Americans admit to reaching for a digital device in the middle of the night several times a week. This often makes it harder for your brain to reach it's full REM sleep cycle making you have less energy the next day. These poor nightly habits can result in insomnia which is commonly found in many teenagers. 29% of teenagers admit to sleeping with their smartphone in bed. 

3. While you sleep, your smartphone stays connected to networks and emits radio frequency energy. Studies show these wavelengths next to your bed while you sleep increase the risk of brain cancer, and tumors of the acoustic nerve and salivary glands. 

4. 80% of smartphone owners use their digital device as their alarm clock and 62% check their smartphone notifications immediately upon waking up. Unknowingly, this immediate connectivity in the morning puts our nervous system into an instant state of stress which is a leading cause of inflammation.  This state of panic then carries on throughout the day severely affecting our mood and behavior.

The use of our minimalist alarm clock creates a stress-free holistic morning and helps maintain a consistent uninterrupted sleep schedule. Scientists believe that giving your mind a chance to rest before sleep helps you fall asleep faster and increases the benefits of your REM cycles. Sleeping through the night without distraction makes waking up easier. A consistent morning routine is beneficial for our internal biological clocks.